MGM Resorts International Pools Product Detail Page & Documentation Work
Project Goals
Redesign the Pools product detail page to make the experience easier for customers to explore pool options and to provide them with the information needed to easily continue to booking a reserved seat.
Research
Unmoderated ranking test with 100 participants
Moderated usability Test
User interviews
Stakeholder interviews
Accomplishments
Successful application of new design system components
Creation of several scalable discovery domain complex components
Templated approach to product detail pages
Thorough research
Desktop & mobile web high-fidelity designs
Stakeholder interviews & collaboration
Full documentation for development
Accessibility standards & reviews complete
The Discovery team paid for itself (2022 investment was <$2M) with one Q3 release alone. FP&A has validated that the new Product Detail Pages generated an incremental $3.3M annualized profit margin.
Team
Camilla Aubrey, Senior Product Designer, Project lead
Michelle Munguia, Senior UX Researcher
Joey Fife, Product Manager
John Clark, Senior Product Designer
Johnathan, Senior Content Strategist
Scot Copeland, Director of Design