MGM Rewards Loyalty Dashboard

Project Goals

Increase customers usage of our digital loyalty experiences to increase satisfaction, reach of our digital marketing and reduce wait times at MGM Rewards Desk.

• Reduce digital churn rate

• Help guests view and understand their rewards program and benefits easily, and take advantage of the offers and challenges to scale tiers.

• Migrate the current experience to Vega Design System and content management system

Design
Utilize existing design components
Create new components that will bring value to guests
Remove modules that don’t provide value to guests
Rework the grid to maximize space
Meet product requirements (below)

Research
User interviews
Adobe Analytics

Team
Camilla Aubrey, Senior Product Designer, Project lead
Sangeetha Sreekuma, Product Manager
Scot Copeland, Design Director, Loyalty
Beck Sundquist, VP Product Management
Kip Reed, Senior UX Researcher