Alder & Tweed Identity

The Project

Create an identity that establishes Alder & Tweed’s design authority in an aesthetically-driven marketplace. The design must capture the essence of the brand while maintaining the flexibility to adapt to the many touch-points in both interior design and furniture.

The brand needs to feel approachable, tasteful, of the moment, aspirational, and transitional

Deliverables

1. Logo marks
2. Three lookbooks
3. Color palette
4. Updated photography assets

The Team
Camilla Aubrey, Lead Graphic Designer
David Meredith, Photographer
Russel Clifton, VP of Creative