Banzai for Kids

The Problem

The rapid shift to distance learning caused by the COVID-19 pandemic resulted in an increase of parents choosing to be more involved in their children's education. With that increase of involvement & interest, our partners asked us what Banzai could do to support these families. How can Banzai help sponsors reach parents & their children in the their communities?

Solution

A co-branded Direct landing page (Banzai for families/kids) targeting families with schoolage children. This page should help parents understand the value of financial literacy and how Banzai is used at school, and how it can be used at home. We already have a collection for kids, which is great for our customers. There is also the page for the courses, which is linked to on the home page, but building out a new section of the site—a co-branded landing page to promote these resources for parents and children would help showcase these products even further. This page would be linked from the Banzai library to give it significant prominence.

Users would sign up with Direct, just as they do now. No extra signup forms. This would be a new marketing page bending parents into thinking about Banzai as a way of teaching their children at home. Homeschooling will also be mentioned on this page, but only as a subset of other ways to use Banzai at home with kids.

The page’s primary focus should be, to a parent, on why financial literacy for kids is important. With the secondary focus being how Banzai helps them achieve that.

In order to increase our chances of reaching new users, we used keyword optimization throughout this page. Keywords were aligned with user intent and page goal.

The Team

Camilla Aubrey, Senior Brand & Product designer, + Pitch writer
Nikole Rios, Curriculum Director
Zac Boswell, Front-end developer