MGM Resorts International Dining Product Detail Page

Project Goals

Increase traffic & CVR
Booking flow (19% / 4%), & Click through rate (increase by 3%, a $9.5 million revenue opportunity.

Increase Awareness
Breadth of offerings & Resort portfolio.

Improve overall UI/UX
Research, data-driven design, Refresh & update design.

Design
Utilize existing design components
Create new components that will bring value to guests
Remove modules that don’t provide value to guests
Apply Gen3 design language
Templetize future PDPs

Research
Desktop & mobile concept test
A/B test
Three stack ranking tests
Mental model test (qualitative & quantitative)
Rviews & ratings research survey & diary study
Information architecture

Accomplishments
Desktop & mobile web wireframes
Stakeholder interviews & cross-team collaboration
Mental model test
Desktop & mobile web concept study
Desktop & mobile web high-fidelity designs
Stakeholder sign off for V1 launch
Thorough documentation for development
Design feedback QA support

Team
Camilla Aubrey, Senior Product Designer, Project lead
Joey Fife, Project Manager, Product Detail Pages
Fanya Young, Senior UX Researcher
Michelle Munguia, Senior UX Researcher
John Clark, Senior Product Designer
Jonathan Miller, Senior Content Strategist