MGM Resorts Rooms Category Native App Experience

 

Project Goals

Rooms carousels on the home tab & in the resort product detail pages in the MGM Rewards app limit users to viewing only 8-9 rooms, hindering their ability to explore all options and fulfill their expectations, which can lead to frustration and lost bookings. This experience reduces conversion rates and revenue. A new Rooms Category page will let users explore a full range of room offerings, without limitation. See more details in the deck below.

Team
Camilla Aubrey - Lead, Senior Product Designer
Chris Chamblee - Product


Supporting partners; 

Saray Gutierrez - App

Christina Stoll - Accessibility

Renata Jones - Marketing

Ja Kang - Content


My Role

Wireframes to QA

This mockup shows Park MGM, but this page will be applied to all 31 MGM properties

 

Next
Next

MGM Resorts International Homepage Refresh