MGM Resorts Rooms Category Native App Experience
Project Goals
Rooms carousels on the home tab & in the resort product detail pages in the MGM Rewards app limit users to viewing only 8-9 rooms, hindering their ability to explore all options and fulfill their expectations, which can lead to frustration and lost bookings. This experience reduces conversion rates and revenue. A new Rooms Category page will let users explore a full range of room offerings, without limitation. See more details in the deck below.
Team
Camilla Aubrey - Lead, Senior Product Designer
Chris Chamblee - Product
Supporting partners;
Saray Gutierrez - App
Christina Stoll - Accessibility
Renata Jones - Marketing
Ja Kang - Content
My Role
Wireframes to QA
This mockup shows Park MGM, but this page will be applied to all 31 MGM properties