Vivint Solar Brand Identity & Strategy

The Project

Reconsider, redesign, and reposition the brand identity of Vivint Solar. Communicate brand changes to stakeholders across the company. Implement new brand standards into print and digital collateral.

The Team

Eric Barrett, Art Director
Camilla Aubrey, Lead Graphic Designer
Kylee Wilkins, Copy
Sharon Benedict, Story Brand
Cait Dawe, Photography
Miranda Bernard, VP of Marketing

My Role

Deck design, brand strategy input, color refinement, content & copy ideation, cross-team collaboration, presentation & communications company wide.